Statista

Many Japanese hoteliers recognise the potential benefits of AI for their business but each use case is not without a sizable subset of hoteliers who do not find it beneficial. The strongest support for AI is in fraud prevention and cybersecurity, with around 6 in 10 hoteliers recognising this area as a (very) helpful use case for AI. But even for the most popular use case, almost 1 in 5 do not find AI useful for fraud prevention.

Similarly, marketing and communication, as well as customer service, are seen as other promising areas and yet around 20% of respondents do not see AI’s value in this instance. For operational tasks – such as housekeeping schedules and staff training – accommodation managers appear more skeptical about the value AI can deliver, however even these processes have attracted.

The 2025 Japan Accommodation Barometer is the second study of hoteliers conducted by Statista in collaboration with Booking.com, surveying 260 accommodation executives and managers from across Japan. Click here to download the full report (only available in Japanese).